Have you ever thought: “I’m a writer, I don’t need to know marketing”? After all, it’s the publisher’s job to market your book, right?
WRONG!
Yes, you may get some assistance with marketing from your publisher (some more than others), however, it’s still the author’s job to help market the book.
…What is the one thing that almost 3 Billion people own and over half check first thing in the morning? It’s the #1 thing that’s going to help you sell more books.
With all the changes to social media algorithms, it’s getting harder and harder to connect with our readers online. Unless we want to spend hundreds of dollars advertising on those platforms.
…Almost 2.4 BILLION people worldwide, and upwards of 77% of the United States, uses social media every day. That’s a lot of people you could reach if you use social media to promote your book.
I’ve been studying digital marketing for over five years, and I’ve never met a platform that changes faster than social media. It’s not enough to post something and hope it works. You have to have people see it.
Here’s how I’ve learned to do that.
…Only 3.5% of children’s book authors earn more than $50,000 for an advance on their book. Most only receive between $1,000-$5,000 and some receive NOTHING! This means free marketing ideas may be all your budget can afford.
Times have changed over the past few decades and authors are required to do more and more to promote their books. Even if your publisher has offered some marketing help, every author should be using these resources for book promotion.
After all, they’re FREE and can only help you sell more books.
…The best way to sell your books and let people know you’re a writer is through a website. But the idea of setting one up may invoke a lot of anxiety or doubts about your abilities. It’s as if you need a guide on author websites to help you…
TA DA! ๐ค
This article is set up to do just that: help authors know when to set up their website and what all to include in it. As a writer who’s been creating websites for almost ten years, I’m VERY familiar with all the frustrations and fear in creating a home for yourself on the Internet. But no worries, I’m here to help you!
…Having a home for your books and a page for your readers to find you is vital in a competitive online market. Authors can achieve this leg up with a website. And you don’t have to be an expert coder or super technical to create an author website yourself.
I know that using technology can give a lot of people anxiety and invoke a high level of fear that you might mess something up. However, I’m going to try to make this as painless as possible for you. All you have to do is believe you can do it!
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